advertising

 

If you have a product or service that is utilized in any context of health care delivery, we provide unique and cost-effective opportunities to help fulfill your marketing and branding objectives.

 

We can place your message in front of your buyers, and the people who influence your buyers. If your work supports the daily operation of a hospital or clinic, in any capacity, we  provide advertising solutions that offer outstanding potential return on investment. If your work supports patients that must be referred by physicians, we offer similar benefits. We also give you access to a difficult-to-reach market if your services or products target high income earners with advanced education and discriminating taste. We also reach clinic and hospital administrators and health system executives.

 

Finally, if your products or services are utilized through direct-to-consumer marketing, we give you unparalleled access to highly motivated and engaged patients. To learn more about these specific opportunities, please click the buttons below.

Regenerative Medicine Minnesota

Transforming the future of health care

Media Kits

 

minnesota physician

 

Published for over 30 years, Minnesota Physician in an independent monthly medical journal written by physicians for physicians. We cover everything from clinical and scientific advances to socio-economic and policy issues. We provide an unbiased forum to address industry issues and are not affiliated with any national, state, county, or specialty society or association, third-party payer, or pharmaceutical manufacturer.

 

We mail to physicians licensed to practice in Minnesota and provide a trusted forum for communication within the profession.

Advertising Rates

Color included in cost.

AD SIZE

6x (per ad)

1 INSERTION

12x (per ad)

Full page

2/3 page

1/2 page

1/3  page

1/4 page

Back cover

$4387

$4069

$2967

$2758

$1764

$4960

Guaranteed & Special Position

 

Minnesota Physician retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad Submission

 

Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

 

Materials not submitted camera-ready are subject to production charges.

 

Please use these photo specifications for inside pages from our printer:

 

  • Color photos should be saved as CMYK (not RGB)
  • Scan resolution = 300 dpi
  • Total ink limit (C + M + Y + K) = 230%
  • Black ink limit = 70%
  • Press Dot Gain = Approx 25%
  • Minimum dot value (highlights) = 7%
  • Anything less will not hold ink
  • Maximum dot value (shadows) = 70%
  • Anything more will saturate to solid

Payment terms/billing information

 

  • All rates listed are net.
  • A 3% discount may be taken from any invoice paid within 10 days.
  • A finance charge of 18% per annum will be charged on past-due invoices.
  • Non-camera-ready advertising materials will incur production charges on an individual basis.
  • Payment is due within 30 days of invoice date.
  • Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.

Print Ad Sizes

Full page

SIZE

Width

Full page

8.5"

Trim size

9.5"

Full-page bleed

10"

Reprints

 

  • A great way to leverage press coverage of your organization
  • An ideal supplement to your marketing/advertising program
  • Perfect for educational handouts at seminars and conferences
  • An outstanding complement to your public relations campaign
  • Color or Black & White

 

Reprints are usually letter size and printed on both sidesReprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

Quantity

100

500

1000

Read-only

pdf file

2-color =  $300 extra

4-color process = $450 extra

Minimum order is 100 copies

Local delivery $35

Circulation

 

Minnesota Physician is mailed to every physician licensed to practice in, and living in, Minnesota. We publish 17,000 copies each month. We closely monitor licensing data from the Minnesota Board of Medical Practice to maintain accurate and timely circulation. In addition to physicians, hospital and clinic administrators also receive the publication. We provide our advertisers the most extensive medical business mailing list in the state. Included on this business list are the CEOs and administrative executives from every major healthcare delivery organization in Minnesota. Annual subscriptions are available for $48.

Regional Distribution (General vs. Subspecialty)

Demographics

 

Advertising in Minnesota Physician produces results! We offer effective penetration into a desirable and difficult-to-reach readership. Minnesota Physician is supported 100% by advertising; state, county, specialty society or association dues do not fund any portion of our operation. Therefore, Minnesota Physician must be a successful marketing tool, and our advertisers report outstanding results. Through use of top-quality graphics and meaningful editorial content, we provide an environment where your ad is seen and read with enthusiasm. If any portion of your business comes from physicians or their working environments, advertising in Minnesota Physician is your most cost-effective marketing strategy. Here are some demographics from the Minnesota Department of Health’s Geographic Distribution of Minnesota Physicians report of 2013.

Readership Age and Gender

2018 editorial calendar

January

Editorial assigned by

Editorial due by

Professional update

Special Focus

Ad Space Reservation

Ad Materials Due

Editorial assigned by

Editorial due by

Professional update

Special Focus

Ad Space Reservation

Ad Materials Due

Editorial assigned by

Editorial due by

Professional update

Special Focus

Ad Space Reservation

Ad Materials Due

9/8/17

12/4/17

Pediatrics

12/29/17

1/9/18

Highlights from November Regenerative Medicine Conference

May

1/2/18

3/2/18

Women’s Health

4/27/18

5/8/18

Care

Teams

September

5/7/18

7/2/18

Home Care

8/28/18

9/5/18

Genomic

Medicine

Dates and topics are subject to change.

We’ve helped businesses successfully reach physicians for over 30 years

 

Created as a marketing vehicle, our original research and editorial content is required industry reading. Advertising in Minnesota Physician is one of the most cost-effective methods of communicating with doctors in Minnesota.

 

  • 17,000 monthly physician readers—by far the most widely circulated journal in the state—every physician licensed to practice plus hospital and clinic administrators.
  • Written by doctors for doctors—all original commentary with the highest standards of journalistic integrity and a  keen emphasis on provider advocacy.
  • High-quality print production values with a heat set format and outstanding color reproduction.
  • Influences and enhances referrals, both professional and patient.
  • Independent business-focused content—not affiliated with any state, county, specialty society or association. Provides   unbiased coverage of sensitive issues without a mission of   maintaining membership.
  • Advertising reaches a demanding, hard-to-reach readership that understands your support of their forum for professional communication.

Minnesota Physician Publishing Inc. © 2017

1/2 page

1/3 page

Height

11.625"

12.625"

13.125"

Color

Black & White

Black & White

Black & White

Full color/with reprint order

Full color/no reprint order

$3988

$3702

$2710

$2522

$1560

$4460

SIZE

1/2 page horiz.

1/2 page vert.

1/3  page

1/4  page

Readership

February

10/6/17

12/4/17

Otolaryngology

Electronic Health

Records

1/30/18

2/6/18

June

2/2/18

4/2/18

Emergency Medicine

5/30/18

6/5/18

Health Care Architecture

October

6/4/18

8/3/18

Family Practice

9/25/18

10/2/18

Behavioral

Health

Effective January 1, 2018

$3688

$3518

$2487

$2304

$1375

$4075

1/2 page

1/4 page

Width

8.5"

4"

4"

4"

Price

$300

$500

$725

$125

$250

march

11/6/17

2/2/18

Pain Medicine

Hospital Care

2/27/18

3/6/18

July

3/5/18

5/4/18

Orthopedics

Highlights from April Opioid Epidemic Conference

6/26/18

7/6/18

November

7/6/18

9/3/18

Cardiology

Rural Health

10/30/18

11/6/18

Joint replacement surgery

Helping maintain a healthy lifestyle

Height

5.25"

10.875"

7.75"

5.25"

April

Pharmacy

12/4/17

2/2/18

Surgery

3/27/18

4/3/18

August

Physician

Burnout

4/6/18

6/4/18

Oncology

7/31/18

8/7/18

December

Senior and

Long-Term Care

8/6/18

10/3/18

Neurology

11/22/18

12/4/18

Advertising conditions

 

  • The publisher reserves the right to refuse any advertisement.
  • The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.
  • If the publisher is at fault for any    advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.
  • Advertisers are held responsible for all invoices billed to advertising agencies that  default on payment.
  • Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers.
  • Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.
  • All ads must be bordered.

online Advertising

 

Advertising is available on the Minnesota Physician Publishing website. Any ad placed in the publication can be loaded onto the Marketplace section for 10% of the ad cost. This e-ad will link to the home page of the advertiser.

EDITORIAL PROFILE

 

Minnesota Physician is an independent, controlled circulation, medical journal with a monthly circulation of 17,000 copies.

We publish reports on the business of medicine and are not affiliated with any national, state or county medical society or association. This independence allows us the unique opportunity to present sensitive topics from a candid and unbiased perspective.

 

Each issue contains several regular departments: Capsules (news briefs), Medicus (people), Interview, and a Special Focus. There are regular reports on many other recurring topics such as ethics, research and policy. See our editorial calendar on page 6.

 

Minnesota Physician is written by physicians for physicians. Our editorial board is in constant contact with local, regional and national experts in untiring dedication to providing the most outstanding possible content.

special issues

 

  • Minnesota Health Care Roundtable reports publish in the January and July issues.
  • Community Caregiver publishes in the March issue.
  • Health Care Architecture & Design Honor Roll publishes in the June issue.

mission statement

 

Minnesota Physician is dedicated to providing a useful and outstanding publication. We publish health care news and business research for the medical profession. We have a controlled circulation of 17,000 monthly copies, reaching every physician licensed to practice in the state of Minnesota.

 

Minnesota Physician fills two critical and distinct needs. First, it provides unique and relevant editorial material. It focuses on the business and competitive activities of hospitals, group or private practices and the medical industry. It stimulates communication within the health care industry and creates a forum for increased internal awareness. Second, it provides a highly supportive environment for advertising.

 

It offers a cost-effective opportunity to reach physicians with an advertising message. It is supported entirely through advertising and is not associated with any national, state or county medical society or association, or any third party payer or pharmaceutical company. Within a medical community recognized as a global leader, we are a trusted and vital source of business information. We maintain the highest level of professional commitment to providing our readers and advertisers with a useful and outstanding publication.

2018 publication dates

KEY:

Ad Space Reservation

Ad Materials Due

MP Issue Published

January

S

 

7

14

21

28

M

1

8

15

22

29

T

2

16

23

W

3

10

17

24

31

T

4

11

25

 

F

5

12

19

26

 

S

6

13

20

27

 

9

18

30

February

S

 

2

9

16

23

M

 

3

10

17

24

T

 

11

18

W

 

5

12

19

26

T

 

F

 

7

14

21

28

S

1

8

15

22

 

6

20

27

4

13

25

March

S

 

4

11

18

25

M

 

5

12

19

26

T

 

13

20

W

 

7

14

21

28

T

1

F

2

9

16

23

30

S

3

10

17

24

31

6

15

27

8

22

29

April

S

1

8

15

22

29

M

2

9

16

23

30

T

17

24

W

4

11

18

25

 

T

5

F

6

13

20

 

S

7

14

21

28

 

19

10

 

12

26

 

3

27

May

S

 

6

13

20

27

M

 

7

14

21

28

T

15

22

W

2

9

16

23

T

3

F

4

11

18

 

S

5

12

19

26

 

17

29

10

24

31

8

1

25

30

June

S

 

3

10

17

24

M

 

4

11

18

25

T

12

19

W

 

6

13

20

T

 

F

1

8

15

29

S

2

9

16

23

30

14

26

7

21

28

5

 

22

27

July

S

 

2

9

16

23

30

M

 

3

10

17

24

T

11

18

W

 

5

12

19

T

 

F

 

7

14

28

S

1

8

15

22

29

20

31

13

25

27

6

 

21

26

4

August

S

1

8

15

22

29

M

2

9

16

23

30

T

17

24

W

4

11

18

25

T

5

F

6

13

20

 

S

14

21

 

28

19

31

12

26

 

7

3

27

 

10

September

S

 

2

9

16

23

M

 

3

10

17

24

T

11

18

W

 

12

19

T

 

F

 

7

14

28

S

1

8

15

22

29/30

20

25

13

6

27

5

 

21

26

4

October

S

 

7

14

21

28

M

1

8

15

22

29

T

16

23

W

3

10

17

24

T

4

F

5

12

19

 

S

6

13

20

27

 

18

30

11

25

 

2

26

31

9

November

S

 

4

11

18

25

M

 

5

12

19

26

T

13

20

W

 

7

14

21

T

1

F

2

9

16

30

S

3

10

17

24

 

15

22

27

8

29

6

 

23

28

December

S

 

2

9

16

23

30

M

 

3

10

17

24

T

11

18

W

 

5

12

19

T

 

F

 

7

14

28

S

1

8

15

22

29

20

31

13

25

27

4

 

21

26

6