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We provide a wide range of products and services that serve our state's health care delivery system. By offering unique marketing synergy and outstanding value we provide superior return on any investment.

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If you have a product or service that is utilized in any context of health care delivery, we provide unique and cost-effective opportunities to help fulfill your marketing and branding objectives.

We can place your message in front of your buyers, and the people who influence your buyers. If your work supports the daily operation of a hospital or clinic, in any capacity, we  provide advertising solutions that offer outstanding potential return on investment. If your work supports patients that must be referred by physicians, we offer similar benefits. We also give you access to a difficult-to-reach market if your services or products target high income earners with advanced education and discriminating taste. We also reach clinic and hospital administrators and health system executives.

Finally, if your products or services are utilized through direct-to-consumer marketing, we give you unparalleled access to highly motivated and engaged patients. To learn more about these specific opportunities, scroll through the info below.

Media Kit we click with the medical profession

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Published for over 30 years, Minnesota Physician in an independent monthly medical journal written by physicians for physicians. We cover everything from clinical and scientific advances to socio-economic and policy issues. We provide an unbiased forum to address industry issues and are not affiliated with any national, state, county, or specialty society or association, third-party payer, or pharmaceutical manufacturer.

We mail to physicians licensed to practice in Minnesota and provide a trusted forum for communication within the profession.

Advertising Rates Effective January 1, 2019

$4387$4069$2967$2758$1764$4960$3988$3702$2710$2522$1560$4460$3688$3518$2487$2304$1375$40756x (per ad)12x (per ad)Full page2/3 page1/2 page1/3  page1/4 pageBack coverAD SIZE1 INSERTION

Guaranteed and special position: Minnesota Physician retains placement rights for all ads. A 10% premium will guarantee placement of ads ½ page or larger. For inside covers, add 10%.

Ad Submission

Email your camera-ready ad to your account executive. Please submit ads in PDF file format. (EPS and/or Tiff files are also acceptable.) Resolution should be set at 300 dpi. All files must be CMYK or grayscale and are inspected prior to production. Covers are printed on 60 lb. coated stock. Inside pages are printed on 30 lb. newsprint.

Materials not submitted camera-ready are subject to production charges.

Please use these photo specifications for inside pages from our printer:

  • Color photos should be saved as CMYK (not RGB)
  • Scan resolution = 300 dpi
  • Total ink limit (C + M + Y + K) = 230%
  • Black ink limit = 70%
  • Press Dot Gain = Approx 25%
  • Minimum dot value (highlights) = 7%
  • Anything less will not hold ink
  • Maximum dot value (shadows) = 70%
  • Anything more will saturate to solid

Payment terms/billing information

  • All rates listed are net.
  • A 3% discount may be taken from any invoice paid within10 days.
  • A finance charge of 18% per annum will be charged on past-due invoices.
  • Payment is due within 30 days of invoice date.
  • Interest, collection agency fees and/or reasonable legal fees shall be due as incurred if applicable to unpaid advertising invoices.
  • Non-camera-ready advertising materials will incur production charges on an individual basis.

print ad size

AD SIZEwidthHeight1/2 page H1/2 page V1/3 page1/4 page8.5"4"4"4"5.25"10.875"7.75"5.25"

AD SIZEwidthHeightFull pageTrim sizeFull-page bleed8.5"9.5"10"11.625"12.625"13.125"


  • A great way to leverage press coverage of your organization
  • An ideal supplement to your marketing/advertising program
  • Perfect for educational handouts at seminars and conferences
  • An outstanding complement to your public relations campaign
  • Color or Black & White


Reprints are usually letter size and printed on both sidesReprints requiring reformatted photos, additional text, logos, new photos, etc., incur production charges at $150/hr., with one-hour minimum. Some articles are too long to print on a single page and different pricing applies.

quantitycolorprice1005001000Read-only PDF fileB&WB&WB&WFull color + reprint orderFull color/no reprint order$300$500$725$125$250

2-color =  $300 extra •4-color process = $450 extra •Minimum order is 100 copies •Local delivery $35


Minnesota Physician is mailed to every physician licensed to practice in, and living in, Minnesota. We publish 17,000 copies each month. We closely monitor licensing data from the Minnesota Board of Medical Practice to maintain accurate and timely circulation. In addition to physicians, hospital and clinic administrators also receive the publication. We provide our advertisers the most extensive medical business mailing list in the state. Included on this business list are the CEOs and administrative executives from every major healthcare delivery organization in Minnesota. Annual subscriptions are available for $48.


Advertising in Minnesota Physician produces results! We offer effective penetration into a desirable and difficult-to-reach readership. Minnesota Physician is supported 100% by advertising; state, county, specialty society or association dues do not fund any portion of our operation. Therefore, Minnesota Physician must be a successful marketing tool, and our advertisers report outstanding results. Through use of top-quality graphics and meaningful editorial content, we provide an environment where your ad is seen and read with enthusiasm. If any portion of your business comes from physicians or their working environments, advertising in Minnesota Physician is your most cost-effective marketing strategy. Here are some demographics from the Minnesota Department of Health’s Geographic Distribution of Minnesota Physicians report of 2013.


Editorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials DueOCTOBER6/4/188/3/18OphthalmologyBehavioral
NOVEMBER7/6/199/3/19CardiologyRural Health10/30/1911/6/19DECEMBER8/6/1910/3/19DermatologySenior and
Long-Term Care
January9/7/1811/2/18PediatricsHighlights from November Conference12/29/171/9/18Editorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials DueFebruary10/5/1812/4/18Radiology Machines and
the internet
March11/6/181/4/19Pain MedicineHospital Care2/27/193/6/1912/4/182/4/19SurgeryPublic Health3/27/194/5/19AprilSEPTEMBER5/7/197/2/19Traditional CareRegenerative
may1/4/193/4/19Women’s HealthHealth Care Reform4/26/195/8/19Editorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials DueJune2/2/194/2/19Gastronomy5/30/196/5/19July3/5/195/4/19EndocrinologyHighlights from
April Conference
August4/5/196/4/19Oncology Medical


Minnesota Physician is an independent, controlled circulation, medical journal with a monthly circulation of 17,000 copies. We publish reports on the business of medicine and are not affiliated with any national, state or county medical society or association. This independence allows us the unique opportunity to present sensitive topics from a candid and unbiased perspective.

Each issue contains several regular departments: Capsules (news briefs), Medicus (people), Interview, and a Special Focus. There are regular reports on many other recurring topics such as ethics, research and policy. See our editorial calendar.

Minnesota Physician is written by physicians for physicians. Our editorial board is in constant contact with local, regional and national experts in untiring dedication to providing the most outstanding possible content.


  • Minnesota Health Care Roundtable reports publish in the January and July issues.
  • Community Caregiver publishes in the March issue.
  • Health Care Architecture & Design Honor Roll publishes in the June issue.

We’ve helped businesses successfully reach physicians for over 30 years

  • Created as a marketing vehicle, our original research and editorial content is required industry reading. Advertising in Minnesota Physician is one of the most cost-effective methods of communicating with doctors in Minnesota.
  • 17,000 monthly physician readers—by far the most widely circulated journal in the state—every physician licensed to practice plus hospital and clinic administrators.
  • Written by doctors for doctors—all original commentary with the highest standards of journalistic integrity and a  keen emphasis on provider advocacy.
  • High-quality print production values with a heat set format and outstanding color reproduction.
  • Influences and enhances referrals, both professional and patient.
  • Independent business-focused content—not affiliated with any state, county, specialty society or association. Provides   unbiased coverage of sensitive issues without a mission of   maintaining membership.
  • Advertising reaches a demanding, hard-to-reach readership that understands your support of their forum for professional communication.


  • The publisher reserves the right to refuse any advertisement.
  • The publisher is not responsible for any damage resulting from the content or errors in the content of any advertisement.
  • If the publisher is at fault for any    advertisement appearing incorrectly, the limit of that liability shall be to publish such advertisement correctly in the next issue.
  • Advertisers are held responsible for all invoices billed to advertising agencies that  default on payment.
  • Unearned frequency discounts and cancellation penalties related to advertising agreement termination are charged back to the advertisers.
  • Advertising cancellations after the 25th of the month preceding publication are not possible and will be billed.
  • All ads must be bordered.

media kit pdf

Contact Mike Starnes at 612.728.8601 to reserve your space


In brief, the news you need to know…

MedFax, a subscription-based electronic publication, has served health care executives and administrators for more than 25 years. If you need to know what is happening in health care in Minnesota, MedFax is an invaluable resource.

2019 Sponsorship rates

  • Minnesota’s weekly e-mail health care business newsletter
  • Published every Monday morning throughout the year
  • Three sponsorship available in each edition per week
  • Breaking news on hospitals, medical groups and health systems; updates on health care litigation, legislation and regulation
  • Subscription-based circulation

4 X$1,180$295 per wk$980$245 per wk13 X$3,575$275 per wk$2,925$225 per wk26 X$6,630$255 per wk$5,330$205 per wk51 X$11,475$225 per wk$8,925$175 per wkFrequencypage onepage two

4x sponsorships can run consecutively, every other week for 2 months, or once a month for four months. 13x sponsorships can run consecutively, every other week for 26 weeks, or once a month for 13 months. 26x sponsorships can run consecutively or every two weeks for one year. 51x sponsorships must run every week for one publishing year.

readership information

Readership profile: Comprised of executive level health care professional in Minnesota hospitals, health systems, medical groups, managed care companies, financial service firms and allied health care industries.

Job Titles: CEOs, Presidents, CFOs, Executive V.P.s, Senior Vice Presidents, Controllers, Medical Directors, Directors, Administrators, Partners, Attorneys, C.P.A.s

Regional Circulation: 500 executive-level health care professionals per week. 2,000 cumulative circulation over a four-month period.

media kit pdf

For more information on MEDFAX sponsorship, please call 612 728-8600

An A-Z Guide to the Minnesota Medical Business

Target the Minnesota health care market all year round with the 2018 Medical Service Directory from Minnesota Physician Publishing, Inc., the publisher of medical business periodicals.

The directory will be mailed in April 2018 to 17,000 readers of Minnesota Physician. It will include updated listings, of thousands of organizations that provide products and services to physicians, administrators and health care executives throughout Minnesota.

Here is a partial list of categories in the 2017 Medical Service Directory:

Accounting•Architecture•Assisted Living•Billing & Reimbursement•Clinics•Computer Consulting•Home Health Care• Hospitals•Laboratory Services•Law Firms•Long-Term Care•Managed Care•Medical Equipment/Supplies•Medical Office Building Construction•Practice Management•Professional Liability•Real Estate Leasing•Rehab/Physical Therapy•Transcription

2019 Directory Advertising rates

CoversFull page½ page H½ page V¼ pageAD SIZEw 7¼” x h 10½”*w 5¾” x h 8½”w 5¾” x h 4¼”w 2¾” x h 8¼”w 2¾” x h 4¼”$4477$3300$1850$1850$1025$3630$2035$2035$1150$1375dimensions10% discountbefore 12.31.18full rateafter 1.1.19

* includes 4-color process

Advertising deadlines: February 18, 2017 | Publication date: March 24, 2018

  1. Guaranteed placement is 10% extra.
  2. Spot color is a $200 additional charge. Four-color is a $600 additional charge.
  3. Directory advertising must be prepaid.
  4. Advertisers must abide by the terms and conditions listed on the Minnesota Physician rate card.

media kit pdf

To reserve your space in the 2018 Medical Service Directory, call 612-728-8600

Help shape the future of consumer-driven health care

The Minnesota Health Care Consumer Association is an opportunity for patients to be heard in debates and discussions that determine the future of health care policy. It is an internet-based membership opportunity and there is no cost to join. Members receive a free 3-page monthly newsletter about health care-related issues and may participate in monthly surveys. These surveys are developed in conjunction with leading health care professional and business groups. They provide access to non-biased feedback assisting the improvement of policies and quality of care. MNHCCA offers outstanding sponsorship opportunities. Your support of this industry-leading initiative is recognized with banner advertising on the Web site and in the monthly newsletter. Listing on the links page and access to survey data are additional benefits.

Sponsorship cost:

  • $7500 12 months
  • $5000 6 months

Benefits include:

  • Web site advertising
  • Newsletter advertising
  • Links page listing
  • Access to survey data
  • Participation in survey development

For more information, please contact 612 728-8600

We look forward to hearing from you, contact us now about advertising.

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Medical Services Directory

Media Kit we click with the medical profession

Media Kit we click with the medical profession

Media Kit we click with the medical profession


PO Box 6674, Minneapolis, MN 55406

(612) 728-8600


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© Minnesota Physician Publishing · All Rights Reserved. 2018


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Editorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials DueEditorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials Due

4 X$1,180$295 per wk$980$245 per wk13 X$3,575$275 per wk$2,925$225 per wk26 X$6,630$255 per wk$5,330$205 per wk51 X$11,475$225 per wk$8,925$175 per wkFrequencypage onepage two

CoversFull page½ page H½ page V¼ pageAD SIZEw 7¼” x h 10½”*w 5¾” x h 8½”w 5¾” x h 4¼”w 2¾” x h 8¼”w 2¾” x h 4¼”$4477$3300$1850$1850$1025$3630$2035$2035$1150$1375dimensions10% discountbefore 12.31.18full rateafter 1.1.19

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Editorial assigned byEditorial due byProfessional updateSpecial FocusAd Space ReservationAd Materials Due

Minnesota physician


Medical service directory


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Frequencypage onepage twoFrequencypage onepage two

CoversFull page½ page H½ page V¼ pageCoversFull page½ page H½ page V¼ pageAD SIZEAD SIZE